Poppy From Coach
Tough times need better marketing strategies and for Coach, makers of quality leather goods like shoes and bag, coming up with a budget friendly collection of shoes, handbags and accessories (such as tiaras, watches and eyewear) is the answer to this.
Poppy also addresses the fashion style of the younger set, who crazy over trends, and could possibly spend a lot on shoes and bags on a very limited budget.
According to Coach’s Executive Creative Director, Reed Krakoff — “Poppy offers a different attitude that is younger in spirit. It’s playful, with more prints, interesting fabrics and more experimentation.”
Poppy goodies will go for about $200 to $600. The items will be launched sometime in July in its flagship stores, including the online shopping site.
Via Fabsugar
