Spongebob Squarepants Limited Special Edition Jewelry
To celebrate the cartoon’s 10th year, Simmons Jewelry Co. is coming out with a 12-carat diamond encrusted, limited edition Spongebob Squarepants pendant. This will be set on display at Park City, Utah when the 2009 Film Festival even opens there later this month. After which, the pendant will be auctioned off at the Diamond Empowerment Fund.
The full press release after the cut…
High Fashion Hits Bikini Bottom! Simmons Jewelry Co. and Nickelodeon/Viacom Consumer Products Partner on Co-Branded SpongeBob SquarePants Line Nickelodeon Celebrates SpongeBob SquarePants’ 10th Anniversary Year with the Creation of 12-Carat Total Weight, Diamond-Encrusted SpongeBob Pendant to be Auctioned Off for Charity
Simmons Jewelry Co. and Nickelodeon & Viacom Consumer Products (NVCP) are partnering to create a fine-jewelry and
watch line -all inspired by the pop-culture phenomenon SpongeBob SquarePants, which is now celebrating its landmark
10th anniversary year. Led by the creation of an exclusive, 12 carat total weight diamond-encrusted SpongeBob pendant
to be auctioned off for charity, the entire retail collection will feature a variety of fashionable, distinctive and avant-garde
designs utilizing materials such as enamel, gold, silver, and diamonds under the design direction of 2009 GEM Award
recipient for Jewelry Style, Russell Simmons.
The diamond encrusted SpongeBob by Simmons Jewelry Co. pendant containing a total of 12 carats of white diamonds
as well as color enhanced yellow, red and blue diamonds set in 18KT yellow and white gold–will make its debut display
in Park City, Utah, during the 2009 Film Festival and will be auctioned off at a later date with proceeds benefiting the
Diamond Empowerment Fund (D.E.F.). This pendant will be displayed in a one of a kind, custom made abstract box.
“We are always looking for innovative ideas to develop fine jewelry and the Nickelodeon partnership to license
SpongeBob is the perfect addition to the Simmons Jewelry Co. family,” said Russell Simmons, who will be on-hand to
announce the partnership in Park City.
Marking the first luxury brand jewelry partner for SpongeBob SquarePants, the collection will be available for both men
and women. Available at fine jewelry and specialty retailers in fall 2009, the products will retail from $150 to $75,000.
“We are so thrilled to partner with the innovators at Simmons Jewelry Co. for such a creative, and absolutely beautiful
SpongeBob SquarePants jewelry collection in celebration of its 10th Anniversary year,” said Hal Snik, Senior Vice
President of Domestic Licensing, NVCP. “Simmons Jewelry Co. has a unique ability to reinterpret iconic brands into
beautifully crafted jewelry, and their work with SpongeBob is going to yield an absolutely gorgeous line appealing to diehard
fans and trendsetters.”
“Simmons Jewelry Co. is very excited for the opportunity to work with a global empire such as Nickelodeon, and are
thrilled about combining SpongeBob’s universal appeal with our creativity and industry knowledge,” said Scott Rauch,
President and CEO of Simmons Jewelry Co. “The development of SpongeBob jewelry has been a tremendous creative
experience which we are excited to share with our retail partners and consumers. This fine jewelry collection will help
further fill a void in the marketplace for the trendy and fashion forward consumer.”
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Yellow is the new black this year, so it’s time to get ‘Happy Squared’ in honor of the landmark 10th anniversary of
SpongeBob SquarePants. Kicking off during the 2009 Film Festival in Park City with the first-ever SpongeBob live cast
reading, Nickelodeon will celebrate the pop culture icon throughout the year with TV specials, original online content and
new lines of apparel, toys and games. SpongeBob also will be a featured part of Nick’s multi-year pro-social campaign,
The Big Green Help.
SpongeBob SquarePants is one of the most popular series in kids’ television history. It has been the number-one
animated program with Kids 2-11 for more than six consecutive years and its Saturday morning airing ranks as the toprated
program on television among Kids 2-11. Adult viewers also continue to tune in and have increased by 121% since
the premiere of the show in July 1999 (Nielsen Media Research, based on A18-34 (000), September 2008 vs. July 1999,
all SB telecasts combined). Nearly 70 million viewers watch SpongeBob SquarePants monthly (Nielsen Media Research,
May 2008). The most widely distributed property in MTV Networks’ history; SpongeBob SquarePants is syndicated in 171
markets in 25 languages and is among the top rated kids’ shows, across broadcast and cable, in every major television
market around the world.
About Simmons Jewelry Company, LLC
Simmons Jewelry Co. is where fashion meets fine jewelry. The company is quickly emerging as an industry leader and
design innovator in all jewelry categories. SHR & Simmons Jewelry Group holds the licenses to Kimora Lee Simmons for
Hello Kitty fine jewelry and watch collections (North America), Hello Kitty by Simmons Jewelry Co., Baby Phat Fashion
Watch Collections, Simmons Jewelry Co. Steel Collection and Brown Sugar by Justine Simmons. Simmons Jewelry Co.
can be found in premier jewelers and fine department stores including Kay Jewelers, Jared the Galleria of Jewelry, Zales,
Gordon’s Jewelers, , Neiman Marcus and Macy’s Department Stores. For more information about Simmons Jewelry Co.
and retail locations visit www.simmonsjewelryco.com
About Nickelodeon & Viacom Consumer Products
Nickelodeon & Viacom Consumer Products manages the world’s third largest licensing business, representing leading
properties such as SpongeBob SquarePants and Dora the Explorer, and managing merchandising for Nick Jr.,
Nickelodeon, Comedy Central, MTVN International, and Spike TV.
Nickelodeon, now in its 30th anniversary year, is the number-one entertainment brand for kids. It has built a diverse,
global business by putting kids first in everything it does. The company includes television programming and production
in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature
films. Nickelodeon’s U.S. television network is seen in more than 96 million households and has been the number-onerated
basic cable network for more than 14 consecutive years. Nickelodeon and all related titles, characters and logos
are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).
